Home News Successful SEO for Small Businesses

Successful SEO for Small Businesses

May 15, 2018 -- Posted by : Tommy_House_Studios

Successful SEO for Small Businesses

In our last news blog we explored what Search Engine Optimization, or SEO, is and why it’s an important advertising tool for your small business. The goal of SEO is to increase the quantity and quality of traffic to your business’s website through organic search engines.

How are Results Tracked?

SEO results can be measured in four different ways, awareness, content performance, engagement and conversions.

Awareness can be measured in the following ways…

  • Ranking changes for the marketable keywords of your campaign.
  • Increase in the number of clicks or organic traffic to your site.
  • Number of impressions

Content performance can be measured by…

  • Number of page views
  • Increase number of sessions and unique sessions
  • Percentage of returning visitors

Engagement can be tracked by analyzing the following…

  • Average number of pages per session
  • Bounce rates
  • Average session duration
  • Average time spent on a particular page on your site
  • Social action taken, such as a Twitter share or a Facebook like

Leads and Conversions can be measured in various ways, such as the number of times a customer proceeds to the payment page when making a purchase on your site, the number of times a visitor fills out your companies contact page or the number of newsletter or blog subscriptions.

Reporting is key with SEO as algorithms are constantly changing. Tommy House Studios provides clients with real-time access to a dashboard to see metrics and stats so that you can see the progress and success of your campaign.

When Will I See Results?

Every business owner wants to see instant results. Sometimes good things take time and SEO is one of those things. Think of investing in SEO as investing in your 401K. It takes time and patience to come up with the perfect investments to grow your return later on. Best results can take up to about six months. For the first month, focus will be spent on building your site, onsite optimization and building your site’s trust with search engines such as Google. For the next few months you will see significant improvement in your site’s rankings. At about the six month mark you will see your first page rankings and efforts will be made to ensure you grow and stay on top of the competition.

How Much Does It Cost?

Our SEO plans are customized to fit the needs and goals of your small business. We will work with you to determine what optimizations and activities will have the biggest impact on search rankings and we will not lock you into a set package.

If you’re ready to take your business to the next level and explore SEO for your website, contact Tommy House Studios and we will develop a strategy to help your business thrive in the online world. Call us at 1-877-246-1315 or email us.

Share:

Most Recent Posts

Small Business Owners Know Their Business - Strategic Marketers & Social Media Managers Know Theirs

No one else knows your business as well as you do. But many small…

Does your Small Business Website Have a Call To Action?

Have you ever had to search a business's website for their phone…

Social Media—It’s Not Just About Pictures of Your Friend’s Kid

Everyone knows someone who only uses social media for posting every…

Why Your Company Should Ask For Good Reviews

Customer reviews are becoming more and more influencial. Over 75% of…

A Good Dose of SEO Through Blogging

Are people not finding you online? Maybe it has nothing to do with…

Reach Out To Us

We want to learn more about your business and help you promote and market it to its fullest potential. We have the tools, experience and an awesome team of creative fanatical thinkers onboard ready to help get your message to the masses.

Contact Us

A Talented Professional Creative Marketing Team of Thinkers, Artists, Developers & Promoters...
FANATIC FOR YOUR SMALL BUSINESS!

THS-h-logo.png
            PO Box 242982 | Montgomery, AL 36124
            Local 334-310-2915  |  Toll Free 1-877-246-1315

©2001-2018 Tommy House Studios
All Rights Reserved.
Site Developed by THS